Diploma in Digital Marketing



Duration: 3 Months


Introduction to Digital Marketing,Introduction to Web Designing and Wordpress, Search Engines, Search Engine Optimization, Keyword Research and Competition, SEO Reporting, Search Engine Marketing, Paid Search Marketing, Display Advertising, Google Shopping Ads, Mobile Marketing, Video Marketing, How to Prepare Google AdWords Certifications, Bing Ads, Introduction to Social Media, Facebook Marketing, Facebook Advertising, YouTube Marketing, Google+ Marketing, LinkedIn Marketing, InstaGram Marketing, Pinterest Marketing, ORM, Money Making Strategies, Google Analytics

Course description:



Digital Marketing can be understood as a well-targeted, conversion-oriented, quantifiable, and interactive marketing of products or services by utilizing digital innovation to achieve the customers, and transform them into clients in a sustainable fashion. The whole concept and functionalities of Digital Marketing are more competent, effective, result-oriented and measurable, which make it very different from traditional marketing. The traditional way of marketing lets businesses market their products or administrations on print media, radio and TV commercials, bill boards, business cards, and in numerous other comparable ways where Internet or web-based social networking sites were not utilized for promoting.


5 Days


Web Designung : Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.[1] The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines. Word Press: Introduction. WordPress is an Open Source software system used by millions of people around the world to create beautiful websites and blogs. It is completely customisable by the use of themes and plugins. ... The same goes with plugins, which are used to extend the functionality of your WordPress site


5 Days


A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). Search engine optimization (SEO for short) is simply the process of obtaining website visitors (or traffic) from “free” or “organic” search results in search engines like Google or Bing. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. We call these organic results, because they are free and not driven by paid advertisements. Search engine optimization helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of organic results returned by a given search engine.


5 Days


Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications. [1] Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.[2] In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device


5 Days


The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.


5 Days

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